Resume

EDUCATION

PUBLIC RELATIONS DIPLOMA, MACEWAN UNIVERSITY
JUNE 2017

DIGITAL ARTS & MEDIA DIPLOMA, GRANT MACEWAN COLLEGE

PROFESSIONAL DEVELOPMENT & CERTIFICATIONS

• Introduction to Gender-based Analysis Plus (GBA+)
• Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans Course on Research Ethics (TCPS 2: CORE)
• Introduction to Project Management

EXPERIENCE

COMMUNICATIONS OFFICER
EDMONTON FEDERATION OF COMMUNITY LEAGUES (EFCL)
JULY 2017 to PRESENT
• Writing copy and managing website content through the content management system
• Creating and writing content for the EFCL’s bi-weekly electronic newsletter, Living Local, delivered to over 1,600 subscribers through MailChimp
• Developing and managing social media campaign strategies for Facebook, Twitter and Instagram
• Designing visual communications including print and digital promotional materials for events, programs and workshops
• Monitoring social media and media to assess attitudes about the EFCL
• Implementing communications plans
• Writing media releases to promote the EFCL’s community events to the media and the public

COMMUNICATIONS INTERN
MAKE SOMETHING EDMONTON (EDMONTON ECONOMIC DEVELOPMENT CORPORATION)
MAY to JUNE 2017
• Created content for and managed Make Something Edmonton’s social media channels and website
• Collaborated with City of Edmonton’s CITYlab team to organize 100in1Day, a one-day global movement that engages the community in improving their city
• Wrote e-newsletter content and managed distribution through MailChimp
• Monitored published content to evaluate performance and adjusted tactics
• Implemented and evaluated paid social media strategy

STUDENT VOLUNTEER
IMEDIA SOCIAL MEDIA CONFERENCE
MARCH 2017
• Assisted with iMEDIA attendee check-in
• Operated audio/video equipment
• Managed merchandise table
• Navigated attendees through the venue

CORE ORGANIZER / EVENTS AND SOCIAL MEDIA COORDINATOR
NOT ENOUGH FEST EDMONTON
NOVEMBER 2015 – NOVEMBER 2016
• Raised over $2,700 through an Indiegogo campaign
• Planned and organized five community events including a two-day music festival
• Created and managed content for social media accounts including Facebook, Instagram, Twitter, and WordPress website
• Collaborated with team members to coordinate event logistics
• Developed Google forms for event and volunteer registration

STEERING COMMITTEE MEMBER / SOCIAL MEDIA COORDINATOR
CRS IT SHUTTERBUGS PHOTOGRAPHY GROUP, CITY OF EDMONTON
MAY 2014 – AUGUST 2016
• Wrote key messages for contests and events
• Updated content and maintained the CRS IT Shutterbugs Google+ Community
• Planned contest themes and initiated ideas for events
• Developed Google forms to conduct photography contest voting
• Curated photography displays

RESOURCE MANAGEMENT OFFICE COORDINATOR
INFORMATION TECHNOLOGY BRANCH, CITY OF EDMONTON
MAY 2010 – AUGUST 2016
• Developed new communication documents and email templates welcoming new employees and contractors to the IT Branch
• Administered the IT Project and Resource Management Google site (intranet)
• Streamlined hiring processes for contractors as well as onboarding/offboarding procedures using Google Applications
• Tracked and analyzed IT projects, resource assignments, and allocations using Microsoft Access database

GRAPHIC DESIGNER
METRO CINEMA
SEPTEMBER 2014 – AUGUST 2016
• Designed movie posters and banners for social media and print promotion on a volunteer basis

JUNIOR GRAPHIC DESIGNER
CURRENT PLANNING FUTURE STATE PROJECT, CITY OF EDMONTON
OCTOBER 2013 – FEBRUARY 2014
• Assisted with writing and developing a design standard guide for electronic forms to be used on the e-Services portal
• Collaborated with senior creative design staff and software developers in improving the design layout for electronic forms using Adobe InDesign

MEMBERSHIPS

• Canadian Public Relations Society (CPRS)
• International Association of Business Communicators (IABC)